Ystävänpäivä (Friendship Day)

St. Valentine’s Day was assimilated into the Finnish calendar under the guise of Ystävänpäivä , ‘Friendship day’. This day has rapidly become popular with campaigns by different organisations, and is used to further the aims of good causes such as health education and charity. Today people are more likely to express their love with gifts of candy, flowers, jewelry, or perfume. Usually the gift is given by the boy or man, but sometimes a couple exchange tokens. Also, gifts are given to a favorite relative or friend of either sex. Large or small, any gift given with love expresses the spirit of the holiday